The Journey of Blue Muse?

Blue Muse is all about helping women express their inner goddess; being real, being true to yourself and making the most of every day. It’s not just a name, not just a brand, it’s a philosophy, and a set of values we embody through the products we source and the service we provide.

The name Blue Muse has a very personal meaning for me. I was named after my grandmother – Ourania (Nia) – one of 9 Greek sisters, each of whom was named after one of the 9 Muses, who were created to help humanity become the best they could be.

Ourania was an ancient Greek goddess, and the eldest of the 9 Muses, embodying universal love, majesty, power, beauty and grace and is associated with the blue planet – Uranus.

When I look back at my life I remember a charmed childhood; blessed with loving parents, growing up on the beautiful South Coast of NSW. My days would be spent running wild in nature, hanging out with my dad on the river, carefree and enjoying every moment. I was never bored!

I think that is why I am drawn to organic colours and textures and clothes that allow you to be yourself.

In my late teens and twenties I learned all about the world of business from my dad. I learned how to make something from nothing, and blend a strong entrepreneurial spirit with a grounding in kindness and generosity.

I started my boutique – Sirens on the Bay - in October 1988, and as a single mother I’ve learned to overcome adversity, heart-break and disappointment and to celebrate success with those who really count. I’ve had to learn to trust my inner goddess, listen to my feminine gut instinct and follow through.

I’ve been let down and lifted up by life in surprising ways.

Mid 2016 I sold Sirens on the Bay and continued Blue Muse just online from my apartment garage. late 2016 I made the inevitable move to Burleigh Heads, Gold Coast. Where I opened Blue Muse Boutique Retail. The journey hasn't been easy and it's far from over and thats the most exciting part, So Thank you Muses for being apart of it!

Like the Goddess Ourania, here at Blue Muse we strive to express universal love, majesty, power, beauty and grace – finding a balance between the earth and the stars.

I chose the owl as our symbol because, for me the owl represents the qualities we strive to embody at Blue Muse: knowledge, wisdom, discernment, communication, far-sightedness and helpfulness. For me the owl represents resilience and our ability to overcome; to not be afraid of the dark; to grow in wisdom through each experience.

At Blue Muse we aim to source the most beautiful, comfortable clothing, communicate the latest trends in fashion, and provide excellent customer service. Our muses are here to serve you to be the best you can be.

This is our promise to you.

Yours in beauty and strength,

 Nia xx